Monday, April 6, 2009

Eco-batsu mark

This is the mark that I introduced last Friday, meaning eco bad products.
Kokuyo, a stationary company in Japan, are taking this action for the awareness of environmental issues. I think this is similar to carbon footprint which is labeling their total emission of carbon dioxide on the finished products.

This Eco-Batsu (bad) mark was appeared on the Kokuyo catalog 2008 January issue. They labeled these marks on their products which lacked enough awareness of environmental issues. Their aims are to reduce these eco-bad labeled artifacts within three years and produce 100% eco-friendly producers instead.
I think it is a great action that showing their negative aspects in public and try to improve their products to become eco-friendly company.

The judgements whether their products are eco-bad or not is relying on their side. They divided the life cycle of their products in four categories, making time, carrying time, using time, and throwing away time. They label eco-batsu mark when the products do not passed each categories.
Some people said they do not want to see the bad mark on their products. Some people also skeptical about their standard rule of eco-batsu products. Kokuyo company will work hard on these consumer's voice and try to improve as much as they can.

Here is their web site.

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